TLDR
Personalization – Led design for algorithmic improvements, enhancing UX for Shopify’s 2M+ Merchants & 5.6K+ Partners.
App Store – Designed for Shopify’s App Store, improving discovery and experience for 8.5K+ apps. Led projects from quick wins (e.g., 2-week Translatable Reviews) to larger initiatives.
ERGs – Drove comms, planning & outreach for Enable and Mental Health ERGs.
Content for Everyone
Co-created inclusive language guidelines for Shopify’s design system and presented at Button Content Design Conference.
Case Studies
Streamlined app submission for 5.6K+ developers, launching at Shopify's 2022 global event. Led rapid design, feedback, QA, and cross-team collaboration.
App Submission Process
Additional projects
Predictive, Personalized Search – Designed algorithm-driven search to help merchants find the right app from 8.5K+ options.
Translated Reviews – Improved global accessibility with translatable reviews across 175 countries & 800K+ app reviews.
Homepage Redesign – Led iterative redesign of the App Store homepage, enhancing UX for 2M+ merchants.
Highlighted Installed Apps – Partnered with the personalization team to surface installed apps for 2M+ logged-in merchants. Read the mini case study >