Design Systems | Workshop Facilitation | Collaboration

• Audited a component design system with another designer, identifying 60+ inconsistencies and driving scalable improvements for 5 designers and dozens of engineers

• Led user research and 2 design-thinking workshops with 8+ cross-functional stakeholders to improve internal Retool tools and customer-facing solutions

• Defined UX requirements and designed end-to-end solutions to unify workflows from 8+ platforms into one

• Partnered closely with engineering and product teams to ensure seamless implementation, alignment with user needs, and delivery of impactful solutions

- Collaborated with Product to develop and implement predictive, personalized search in the app store using algorithmic data to help merchants choose the right app from 8.5K+ options

- Iteratively collaborated with fellow designers and engineers to redesign the app store homepage

- Enhanced internationalization and scalability in the Shopify App Store by designing translatable reviews, spanning 175 countries and 800K+ app reviews, ensuring global accessibility and usability

- Worked with the personalization team to highlight installed apps for 2M+ logged-in merchants

- Streamlined the app submission for 5.6K+ developers, which launched at Shopify's global event in 2022. Closely collaborated with content and engineering teams. Designed rapidly, gathered feedback, conducted quality assurance, and established communication norms

- Co-created empathetic inclusive language guidelines for Shopify’s design system and presented work at Button: the content design conference in 2021

- Collaborated with Product, Research, and the Design Systems team to enhance navigation, search experiences, and develop new design system elements for Schwab’s 34.8M+ users

- Conducted a thorough site audit, identifying pain points and improvement areas in navigation, SEO, and content, shaping team roadmaps for 2020 and 2021

- Co-designed a search widget that saved Schwab approximately 28K+ Customer Service calls, resulting in $384K+ savings within months

- Led strategic design initiative on Help, encompassing competitor analysis, workshop facilitation and critical thinking, to enhance the value proposition for Help

- Led strategic design initiatives for a new information architecture, involving digital design thinking workshops with 10+ participants, collaborative ideation, rapid prototyping, and presenting outcomes

- Led strategic UX discovery work, content, product, and visual design to create a new Sales funnel, resulting in a 45% increase in conversions

- Researched and designed a 0-1 product for employers, conducting user research, interviews, and swiftly creating mockups and prototypes with product and engineering in an agile environment

- Iteratively designed and user tested a new internal job moderation tool for the #1 job site in the world

- Teamed up with Product and Research to enhance A/B tested marketing landing page, resulting in 10.5% increase in conversion for prospective employers

- Contributed significantly to content strategy, copywriting, and branding for a marketing landing page redesign to help employers reach Indeed’s 350M+ unique visitors per month

- Collaborated on multimedia ad campaign for Fortune 500 company AT&T based on user insights

- Generated user personas and led design thinking exercises to drive creative decisions

- Contributed to concept development, ideation, copywriting for digital advertising

- Established accessibility guidelines for digital projects, ensuring inclusivity with considerations such as font size, alt-text, and readability

- Co-created directory of diverse talent using css and html with engineering